Consumer session Ten consumer participants attended this session (five in person and five online). In response to the first question: ‘What is difficult for...
Tag - Consumer
Approach and analytical framework Market valuation research techniques are broadly categorized into stated and revealed preference approaches [25]. Revealed...
Correction: Harmonizing culture and consumer psychology: optimizing color schemes for children’s product design inspired by traditional ornaments
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Our results show the existence of interaction effects between the “messages with vs. without the Nutri-Score” variable and the global nutritional quality of...
This section will explain how the model suggested in this paper will be put into place. Figure 1 shows how the model is put together. The model in this paper...
Study setting The present study employed a maximum difference scaling experiment to investigate consumer preferences for multinational food corporations’...
1 Introduction Building brands that consumers associate with strong values, which are referred to as “brand equity,” is imperative for building profitable...
The search strategy yielded a total of 2459 studies, including 2 studies added from backwards citation chasing. One thousand one hundred twenty-five duplicates...
This research aims to provide a picture of the elements influencing customers’ intentions to purchase luxury products online using social exchange theory...
Annual Review of Food Science and Technology, Volume 14, Issue 1, Page 427-448, March 2023.
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